1.                 Â
Personal Information We Collect
We collect Personal Information that you enter on our
Site or otherwise volunteer to us when you contact us to, among other things,
request information, apply for employment, or obtain any other services. For purposes of this Privacy Policy,
"Personal Information" means information (whether stored
electronically or in paper based filing systems) relating to a living
individual who can be identified from that data (or from that data and other
information in our possession). The
Company collects only the following categories of Personal Information as
defined by the California Consumer Privacy Act of 2018 ("CCPA" or the
"Act"):
- Information you
may provide on applications, forms, contracts, surveys or other
correspondence. This information is not limited to, but may include,
contact and other information including name, postal address, email
address(s), phone number(s), social security number, driver's license
number and income.
- Demographic information
including age, gender, activity information, taste or other preference
information.
- Information
regarding your lease or finance terms and monthly payment amounts. We may
also obtain this information from third-party sources.
- Information
regarding your vehicle (such as mileage), which is collected when you make
an appointment or bring your vehicle to our dealer for service. We may
also obtain information, such as open warranties, from third-party
sources.
- We may also
collect various information about you during other transactions or
communications you have with us.
- During the course
of a vehicle transaction, our dealership may receive information from
consumer reporting agencies, credit references, employers and insurance
agencies, such as your credit history, credit worthiness and information
that our dealership obtains to verify employment history or to ensure that
insurance coverage is in force.
- Our dealership
may collect usage information through cookies (see below) and other technology to track your website usage to improve our
services, understand how your device interacts with our website and
provide you with customized content. Geolocation information, device
identifier, device operating system, and interaction with advertisements
may also be collected.
- Other
information, such as your vehicle preferences, information regarding your
potential trade in vehicle, that you provide or that we may obtain from
third party sources.
- Information submitted
to us to indicate your interest in a position with us, including your
indicated job preferences, work history and information provided on job
applications.
- For California
Residents, please also refer to California Privacy Rights below.
2.                 Â
Personal Information We Disclose to Others
We do not sell your Personal Information to any third
party.  We may use and disclose some or all of your information to
third parties as set forth herein. Â We require these third parties to keep
your Personal Information secure in accordance with federal and state legal
requirements, such as the Gramm-Leach-Bliley Act, where applicable. We may use
and disclose some or all of the information in accordance with applicable law
as follows:
Service Providers/Marketing Partners - We may
provide information to third parties to assist in servicing accounts,
administering and enforcing accounts, providing services to our dealership or
our customers and responding to customer inquiries. Â Our dealership also
may use marketing and other firms to assist in our own marketing efforts.
 These third party service providers may use customer information to
perform contracted services at our request. Our dealership requires these third
parties to keep your Personal Information secure in accordance with federal and
other applicable requirements, and our contracts with these third parties
require that your information be used only to perform the contracted services
as required by applicable law.
Assignment/Others - We are required to report
sales transactions and provide vehicle related information to our manufacturer
partners and government agencies. Â In addition, we may buy and sell assets
or businesses such as automobile dealerships. Â When this occurs, customer
information generally is transferred to the acquirer. Â In the event that
we buy or sell assets or businesses, or undergo a corporate reorganization, you
grant us the right to assign the information we have collected from you.Â
We also disclose information about you to third parties in certain other
circumstances, as permitted by law, or to process a transaction requested by
you.
Audits/Legal Proceedings - We reserve the right
to disclose your Personal Information as required by law and when our
dealership believes that disclosure is necessary to protect our dealership
rights and/or to comply with a judicial proceeding, court order or legal
process served on our dealership.
3.                 Â
Security
We use reasonable and appropriate measures
to protect your Personal Information from loss, misuse and unauthorized access,
disclosure, alteration and destruction, taking into due account the risks
involved in the processing undertaken and the nature of the Personal
Information we collect.
We will keep your Personal Information for as long as
we need it, or as otherwise prescribed by law, for the purposes set out above. This period will
vary depending on your interactions with us.Â
We may also keep a record of correspondence with you for as long as is
necessary to protect us from a legal claim.Â
4.                 Â
Access to Other Websites
Our Site may include links to and from other websites
of our subsidiaries and affiliated companies.Â
If you follow a link to any of these websites, please note that these
websites are not covered by this Privacy Policy, and each has its own privacy
policy. We encourage you to read the
applicable privacy policies and terms and conditions of such parties or
websites. This Privacy Policy only
applies to how Silver Star deals with your Personal Information, and it does
not apply to any other company or any other company's websites even if you
access them from our Site. Please check
those websites' policies before you submit any Personal Information to them.
5.                 Â
Cookies
- Our dealership
may use cookies or other cross tracking methods to recognize you and your
access privileges on the dealership site, to facilitate the interaction
between you and the dealership site, and to track site usage. In addition,
we may embed the services of third parties to enhance the functionality of
our site, and those third parties may use cookies or other tracking
methods in order to provide these services, track site usage, and for
other reasons.
- We may use online
advertising networks to serve ads on our behalf on third party websites.
These networks use cookies and other tracking technologies to measure the
effectiveness of our advertising for their clients. We limit these
networks from using the information collected through our website for any
purpose other than to assist us in our advertising efforts.
- You can opt-out
of the use of cookies through your browser's options, however, some
services on our Sites may not function properly or may be considerably
slower if you choose to do so. You may also opt-out of receiving targeted
ads from many websites by using the opt-out tools available through
Digital Advertising Alliance found at digitaladvertisingalliance.org.  Learn more by visiting www.networkadvertising.org.
- You may also
opt-out of Google AdWords Remarketing by visiting Google's Ads Preferences
Manager at https://www.google.com/settings/ads.
- Note that
opting-out does not mean you will no longer receive on-line advertising. It
does mean that the company or companies from which you opted out will no
longer deliver ads tailored to your preferences and usage patterns.
6.                 Â
California Privacy Rights
This section applies to visitors, users, and others
who reside in the State of California ("consumers" or
"you"). Â This notice is provided to comply with the California
Consumer Privacy Act of 2018 (the "CCPA") and other California
privacy laws. Any terms defined in the CCPA have the same meaning when
used in this section.
California Civil Code Section 1798.83 permits
California residents to request certain information, once a year, regarding our
disclosure of Personal Information to third parties for their direct marketing
purposes. Â To make such a request, please send us an email using the
contact information provided below and put "Shine the Light Request"
in the subject line of your email.
In addition, if you are a California resident,
beginning January 1, 2020 you have the following rights:
- You have the
right to request information about the categories and specific pieces of
Personal Information we have collected about you, as well as the
categories of sources from which such information is collected, the
purpose for collecting such information, and the categories of third
parties with whom we share such information.
- You have the
right to request information about our disclosure for business purposes of
your Personal Information to third parties.
- You have the right
to opt-out of the sale of your Personal Information to third
parties. However, we do not sell your Personal Information to third
parties so there is no need to opt-out.
- You have the
right to request the deletion of certain Personal Information. Please note
that California law permits us to retain certain categories of Personal
Information for certain purposes, including to complete a transaction, to
perform a contract between you and our dealership, and to comply with a
legal obligation, such as a record retention requirement.Â
- You will not be
discriminated against for exercising any of these rights - there will be
no difference in the nature or cost of our services if you exercise your
rights under the CCPA. See
"Non-Discrimination" below.
6.1Â Â Â Â Â Â Â Â Â Â Â Â Â Â
Personal
Information We Collect
We collect Personal Information
that identifies, relates to, describes, references, is capable of being
associated with, or could reasonably be linked, directly or indirectly, with a
particular consumer or device. In particular, we may have collected the
following categories of Personal Information from consumers within the last
twelve (12) months:
Category
|
Examples
|
Identifiers.Â
|
A name, alias, postal address, unique personal
identifier, online identifier, internet protocol address, email address,
account name, Social Security number, driver's license number, passport
number, or other similar identifiers.
|
Personal information categories listed in
the California Customer Records statute (Cal. Civ. Code § 1798.80(e)).
|
A name, signature, social security number,
physical characteristics or description, address, telephone number, passport
number, driver's license or state identification card number, insurance
policy number, education, employment, employment history, bank account
number, credit card number, debit card number, or any other financial
information, medical information, or health insurance information. Some
Personal Information included in this category may overlap with other
categories.
|
Protected classification characteristics
under California or federal law.
|
Age, race, color, ancestry, national origin,
citizenship, creed, marital status, medical condition, physical or mental
disability, sex (including gender, gender identity, gender expression,
pregnancy or childbirth and related medical conditions), veteran or military
status.
|
Internet or other similar network activity.
|
Browsing history, search history,
information on a consumer's interaction with a website, application, or
advertisement.
|
Geolocation data.
|
Physical location or movements.
|
Professional or employment-related
information.
|
Current or past job history or performance
evaluations.
|
Â
Personal
information excluded:
Some of the Personal Information
that we collect is covered by certain sector-specific privacy laws, including
the Fair Credit Reporting Act, the Gramm-Leach-Bliley Act or California
Financial Information Privacy Act, and the Driver's Privacy Protection Act of 1994
are not subject to the CCPA and are not included in this summary.
6.2Â Â Â Â Â Â Â Â Â Â Â Â Â Â
Use
of Personal Information
We may use or disclose the
Personal Information we collect for one or more of the following business
purposes:
- To fulfill or meet the reason for which
the information is provided. For example, you may provide us with Personal
Information in order to purchase a vehicle or have service performed on
your vehicle.
- To provide you with information, products
or services that you request from us.
- To provide you with email alerts, event
registrations and other notices concerning our products or services, or
events or news, that may be of interest to you.
- To carry out our obligations and enforce
our rights arising from any contracts entered into between you and us,
including for billing and collections.
- To improve our website and present its
contents to you.
- To respond to law enforcement requests,
in connection with court orders or litigation matters or as required by
applicable law, court order, and governmental regulations.
- As described to you when collecting your
Personal Information or as otherwise set forth in the CCPA.
- To evaluate or conduct a merger,
divestiture, restructuring, reorganization, dissolution, or other sale or
transfer of some or all of our assets, whether as a going concern or as
part of bankruptcy, liquidation, or similar proceeding, in which Personal
Information held by us is among the assets transferred.
6.3Â Â Â Â Â Â Â Â Â Â Â Â Â Â
Where
Personal Information is Obtained
We obtain Personal Information from the
following sources:
- Directly or indirectly from you or your
agents.
- From third parties that interact with us
in connection with the services we perform.
- Directly or
indirectly from your activity on our Site.
6.4Â Â Â Â Â Â Â Â Â Â Â Â Â Â
Sharing
Personal Information
We may disclose your Personal
Information to a third party for a business purpose. When we disclose Personal Information for a
business purpose, we enter a contract that describes the purpose and requires
the recipient to both keep that Personal Information confidential and not use
it for any purpose except performing the contract. These third parties may include:
- Service providers.
- Third parties to whom you or your agents
authorize us to disclose your Personal Information in connection with
products or services we provide to you.
- Third parties
to whom we are required to report vehicle sales or other vehicle related
information.
6.5Â Â Â Â Â Â Â Â Â Â Â Â Â Â
Your
Rights and Choices
The CCPA provides consumers who
are California residents with specific rights regarding their Personal
Information. Â This section describes your CCPA rights and explains how to
exercise those rights.
Access to Specific Information
and Data Portability Rights
You have the right to know and
request that we disclose certain information to you about our collection and
use of your Personal Information over the past 12 months from the date of your
request. Â Once we receive and verify your consumer request, we will
disclose to you:
- The categories of Personal Information we
collected about you.
- The categories of sources for the
Personal Information we collected about you.
- Our business or commercial purpose for
collecting or sharing that Personal Information.
- The categories of third parties with whom
we share that Personal Information.
- The specific pieces of Personal
Information we collected about you (also called a data portability
request).
Deletion Request Rights
You have the right to request
that we delete any of your Personal Information that we collected from you and
retained, subject to certain exceptions. Â Once we receive and verify your
consumer request, we will delete (and direct our service providers to delete)
your Personal Information from our records, unless an exception applies.
We may retain your Personal
Information even if you request deletion if we can't verify your identity or if
retaining the information is necessary for us or our service providers as
provided in the CCPA.
Exercising Access, Data
Portability, and Deletion Rights
We make available to California
residents two designated methods for submitting requests to exercise access,
data portability, and deletion rights of your Personal Information. Please
submit a verifiable consumer request to us by either:
Only you or your authorized
agent (i.e., a person registered with the California Secretary of State that
you authorize to act on your behalf) may make a verifiable consumer request
related to your Personal Information. You may also make a verifiable consumer
request on behalf of your minor child. In California, a minor is defined
as any person under the age of 18 years.
You may only make a verifiable
consumer request for access or data portability up to two times within a
12-month period. The verifiable consumer request must:
- Provide sufficient information that
allows us to reasonably verify you are the person about whom we collected
Personal Information or an authorized representative.
- Describe your request with sufficient
detail that allows us to properly understand, evaluate, and respond to it.
We cannot respond to your
request or provide you with Personal Information if we cannot verify your
identity or authority to make the request and confirm the Personal Information
relates to you. Making a verifiable consumer request does not require you
to create an account with us. We will only use Personal Information
provided in a verifiable consumer request to verify the requestor's identity or
authority to make the request.
Upon our receipt of a consumer
request, you will receive confirmation of our receipt of the request. We endeavor to respond to a verifiable
consumer request within 45 days of its receipt.Â
If we require more time (up to an additional 45 days), we will inform
you of the reason and extension period in writing. We will deliver our written response by mail
or electronically, at your option. Any
disclosures we provide will only cover the 12-month period preceding the
verifiable consumer request's receipt.Â
The response we provide will also explain the reasons we cannot comply
with a request, if applicable. For data
portability requests, we will select a format to provide your Personal
Information that is readily useable and should allow you to transmit the
information from one entity to another entity without hindrance.
We do not charge a fee to
process or respond to your verifiable request. The law allows you to make 2
requests within a 12 month period.
6.6Â Â Â Â Â Â Â Â Â Â Â Â Â Â
Non-Discrimination
We will not discriminate against
you if you exercise your CCPA rights. Â For that reason, we will not:
- Deny you goods or services.
- Charge you different prices or rates for
goods or services, including through granting discounts or other benefits,
or imposing penalties.
- Provide you a different level or quality
of goods or services.
- Suggest that you may receive a different
price or rate for goods or services, or a different level or quality of
goods or services.
6.7Â Â Â Â Â Â Â Â Â Â Â Â Â Â
Authorized Agent
California consumers may designate
an authorized agent to exercise a CCPA right on the consumer's behalf. If a
consumer utilizes an authorized agent to exercise a CCPA right, the following
proof that the agent has been authorized to act on the consumer's behalf will
need to be provided:
- Proof of written permission by the
consumer for the authorized agent to act on his or her behalf and separate
verification of the consumer; or
- Proof that the authorized agent holds a power of attorney to act on the
consumer's behalf pursuant to Cal. Probate Code §§ 4000-4465.Â
7.                 Â
Visitors from Outside the United States
If you are visiting our website
from a location outside of the U.S., your connection will be through and to
servers located in the United States. Any information you provide during your
visit will be processed and maintained on our Web server and other internal
systems located within the United States.Â
8.                 Â
Do Not Track
Some browsers incorporate a
"Do Not Track" (DNT) feature that, when turned on, signals to
websites and online services that you do not want to be tracked. Because there is not yet an accepted standard
for how to respond to a DNT signal, we do not currently respond to DNT signals
on this website or on websites where we provide advertisements, content, or
other services.
9.                 Â
Notification of Changes
We retain the right to change or
update this Privacy Policy at any time. Â We will post those changes to
this page so that users are always able to view what information our dealership
collect, how our dealership use it, and under what circumstances our dealership
disclose it. Â We will use, share, and disclose all information in
accordance with the Privacy Policy in effect at the time the information was
collected.
10.             Â
Children's Privacy
Our services are not intended
for children. We do not knowingly allow anyone under the age of 18 to
participate in any services offered on our website which requires the
submission of user information. Â If we learn that a user is under the age
of 18 and has submitted user information to us, we will delete that information
as promptly as possible.
11.             Â
Conditions of Use
If you choose to visit our Site,
or share Personal Information with us, your visit and any dispute over privacy
is subject to this Notice, including limitations on damages, resolution of
disputes, and application of the law of the State of California. If you have any concern about our privacy
practices, please contact us with a thorough description, and we will try to
resolve it.  Unless stated otherwise,
our current Privacy Policy applies to all information that we have about you
and your account.
12.             Â
Contacting Silver Star
If you have any questions or
concerns regarding this Policy or our websites, please contact us at 800-995-5175 Attention: Privacy
Officer or e-mail us at CPPA@silverstarauto.com
Â